The Butterfly Effect

The Butterfly Effect is a program designed to create lasting behavior change and habit formation by providing young people with the knowledge and understanding they need to put sustainability at the heart of every decision they make as the consumers of the future. The program works with young people every year, over the course of each of their seven early years at school.

By investing in future generations at an early age, we accelerate transformation. We inspire them to do things better by sharing the most up-to-date science around climate change, helping them understand the impacts of actions they make, both positive and negative.

Using this “little and often” approach, our online program covers all areas of the curriculum and is intended to be delivered throughout the summer term across the school or organization and over the course of eight weeks. Our easy to follow, themed and fully digital activities encourage fun learning and educators can tailor activities to suit different needs. Activities are short and there is only one set activity per week, lasting between 15 minutes and one hour.

Launched at COP26 in November 2021, the program has been spreading its wings across the globe and has already been accessed over 12,000 times across five continents of the world.